Privacy Policy

Introduction

DataWize AI LLC, doing business as Insight IQ ("Insight IQ," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (https://www.insight-iq.ai) and our AI-powered e-commerce analytics platform (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Service.

Our Role: For data you provide about yourself (account information, billing details), we are the data controller. For data about your customers that you share with us through platform integrations (Shopify, advertising platforms), we act as a data processor on your behalf.

1. Information We Collect

1.1 Information You Provide Directly

Account Information:

• Name
• Email address
• Company name
• Phone number (if provided)
• Billing address
• Password (encrypted)

Payment Information:

• Payment card details (collected and processed by Stripe, our third-party payment processor)
• Billing history
• Subscription plan details

Communication Information:

• Information you provide when contacting customer support
• Feedback, survey responses, and testimonials
• Any other information you choose to provide

1.2 Information Collected Automatically

Usage Data:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and features used
• Time and date of visits
• Time spent on pages
• Referring website addresses
• Click-stream data

Cookies and Similar Technologies:

• We use cookies, web beacons, and similar tracking technologies
• Session cookies (expire when you close your browser)
• Persistent cookies (remain on your device until deleted or expired)
• Analytics cookies to understand how you use the Service

Session Recordings and Product Analytics:

• We use PostHog to record anonymous user sessions, including mouse movements, clicks, scrolls, and page navigation, to understand how visitors interact with our website and improve the user experience
• Session recordings do not capture passwords, payment details, or other sensitive form inputs — these fields are automatically masked
• This data is used solely for product improvement and is not shared with third parties for marketing purposes

Fraud Prevention and Bot Detection:

• We use Google reCAPTCHA Enterprise on registration and login pages to protect the Service from spam, abuse, and automated bot attacks
• reCAPTCHA may collect hardware and software information (such as device and application data, operating system, and browser type), IP address, cookies, mouse and keyboard activity, and interaction data to assess whether a visitor is human
• This data is sent to Google for analysis and is subject to the Google Privacy Policy and Google Terms of Service

1.3 Information From Third-Party Integrations

When you connect third-party platforms to your Insight IQ account, we collect and process data from these sources:

Shopify Integration:

• Store information (name, URL, currency)
• Product data (names, prices, SKUs, categories, inventory)
• Order data (order ID, amounts, dates, status)
• Customer data (names, email addresses, location data, purchase history)
• Sales and revenue metrics

Google Ads Integration:

• Campaign data (names, budgets, status)
• Ad performance metrics (impressions, clicks, conversions)
• Cost data and spending information
• Keyword performance
• Conversion tracking data

Third-Party Integration Data Limitation: All data accessed through third-party platform APIs (including Google Ads, Facebook/Instagram Ads, TikTok Ads, and Shopify) is used exclusively to provide analytics and insights to you. We act as a data processor for this information—you are the data controller. We do not use data from connected platforms for serving advertisements, for our own marketing purposes, to improve our products for other users, or for industry research. This data is processed and retained only to the extent necessary to provide you with personalized analytics and is never sold or shared with third parties for marketing purposes.

Facebook/Instagram Ads Integration:

• Campaign and ad set information
• Ad performance metrics (reach, engagement, conversions)
• Audience insights
• Ad spend and cost data
• Creative performance data

TikTok Ads Integration:

• Campaign information
• Video ad performance metrics
• Audience demographics
• Ad spend data
• Engagement metrics

IMPORTANT: The customer data collected through these integrations belongs to you. You are the data controller for this information, and we process it solely on your behalf to provide the Service.

2. How We Use Your Information

2.1 To Provide and Maintain the Service

• Create and manage your account
• Process your subscription and payments
• Provide customer support
• Send service-related communications (account updates, security alerts, technical notices)

2.2 To Deliver AI-Powered Analytics

• Analyze your e-commerce and advertising data
• Generate AI insights and recommendations
• Create custom reports and dashboards
• Identify trends and patterns in your business data
• Provide predictive analytics and forecasts

2.3 To Improve the Service

• Understand how users interact with the Service (analyzing usage patterns within our platform)
• Identify and fix technical issues
• Develop new features and functionality
• Conduct research and analysis on Service usage and performance
• Train and improve our AI algorithms (using aggregated, anonymized Service usage data only - we do not use data from your connected third-party platforms for AI training that benefits other users)

2.4 To Communicate With You

• Respond to your inquiries and requests
• Send you updates about the Service
• Provide customer support
• Send marketing communications about our Service (with your consent, where required - using only your account contact information, never data from your connected third-party platforms)
• Request feedback or participation in surveys

2.5 To Ensure Security and Prevent Fraud

• Detect and prevent fraudulent transactions
• Protect against unauthorized access
• Monitor for security threats
• Use Google reCAPTCHA Enterprise to prevent automated bot abuse and click fraud on registration and login pages
• Enforce our Terms and Conditions
• Comply with legal obligations

2.6 For Legal Compliance

• Comply with applicable laws and regulations
• Respond to legal requests and prevent harm
• Protect our rights and property

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

All service providers are contractually obligated to:

• Use your information only to provide services to us
• Maintain appropriate security measures
• Comply with applicable data protection laws

3.2 Third-Party Platform Providers

We connect to third-party platforms (Shopify, Google Ads, Facebook/Meta, TikTok) only with your explicit authorization through OAuth or similar secure authentication methods. We access only the data necessary to provide the Service.

3.3 Business Transfers

If Insight IQ is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, warrants)
• Requests from law enforcement or government agencies
• National security requirements
• Protection of our rights, property, or safety, or that of others
• Prevention of fraud or illegal activity

3.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

3.6 Aggregated or Anonymized Data

We may share aggregated or anonymized Service usage data (how users interact with our platform) for:

• Improving our Service and AI recommendation algorithms
• Understanding platform usage patterns and feature adoption

Important Limitation: Data from your connected third-party platforms (Shopify, Google Ads, Facebook/Instagram Ads, TikTok Ads) is NEVER used for marketing, promotional purposes, industry research, AI training for other users, or shared in any aggregated reports. Integration data is used exclusively to provide analytics and insights to you.

4. Data Security

We implement commercially reasonable technical and organizational security measures to protect your information:

Technical Measures:

• Encryption of data in transit (TLS/SSL)
• Encryption of sensitive data at rest
• Secure authentication mechanisms
• Regular security assessments and updates
• Firewalls and intrusion detection systems

Organizational Measures:

• Access controls and role-based permissions
• Employee training on data protection
• Confidentiality agreements with employees and contractors
• Regular security audits and assessments

Important Limitations: While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

5. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy:

You may request deletion of your information at any time by contacting us at support@insight-iq.ai. We will comply with deletion requests subject to legal retention requirements.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

6.1 General Rights (All Users)

• Access: You may request access to the personal information we hold about you
• Correction: You may request that we correct inaccurate or incomplete information
• Deletion: You may request deletion of your personal information (subject to legal retention requirements)
• Data Portability: You may request a copy of your data in a machine-readable format
• Objection: You may object to certain processing of your information
• Restriction: You may request that we restrict processing of your information in certain circumstances

6.2 European Economic Area (EEA) and UK Users - GDPR Rights

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing:

• Contract performance: To provide the Service you requested
• Legitimate interests: To improve the Service, prevent fraud, and ensure security
• Consent: For marketing communications and certain data processing activities
• Legal obligations: To comply with applicable laws

• Right to Withdraw Consent: You may withdraw consent at any time where we rely on consent
• Right to Lodge a Complaint: You may file a complaint with your local data protection authority
• Data Protection Officer: For GDPR-related inquiries, contact support@insight-iq.ai
• International Transfers: Data may be transferred to and processed in the United States. We implement appropriate safeguards for international transfers, including Standard Contractual Clauses where applicable.

6.3 California Users - CCPA/CPRA Rights

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You have the right to request disclosure of:

• Categories of personal information collected
• Sources from which information was collected
• Business or commercial purpose for collection
• Categories of third parties with whom we share information
• Specific pieces of personal information collected

• Right to Delete: You may request deletion of personal information we collected from you
• Right to Opt-Out of Sale: We do not sell personal information. If this changes, you will have the right to opt out
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
• Right to Correct: You may request correction of inaccurate personal information
• Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for purposes that require an opt-out opportunity
• Authorized Agents: You may designate an authorized agent to make requests on your behalf
• Verification: We may require verification of your identity before responding to requests
• Response Time: We will respond to verified requests within 45 days (extendable by 45 days with notice)

6.4 Nevada Users

Nevada residents may opt out of the sale of personal information. We do not sell personal information as defined by Nevada law.

6.5 Other U.S. State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights. Contact us to exercise these rights.

6.6 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: support@insight-iq.ai
• Mail: DataWize AI LLC, 8 The Green, Suite B, Dover, Delaware 19901

We will respond to your request within the timeframe required by applicable law.

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

• Essential Cookies: Required for the Service to function (e.g., authentication, security)
• Analytics Cookies: Help us understand how users interact with the Service
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (only with consent)

7.2 Cookie Management

Cookie Consent Banner: When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept or reject non-essential cookies
• Customize your cookie preferences by category (Analytics, Marketing, Functionality, etc.)
• View detailed information about each type of cookie we use
• Change your preferences at any time through the cookie settings available on our website

Browser Settings: You can also control cookies through your browser settings:

• Most browsers allow you to refuse or delete cookies
• Blocking essential cookies may prevent you from using certain features
• Browser settings: Chrome, Firefox, Safari, and Edge all have cookie management options

Do Not Track: Our Service does not currently respond to "Do Not Track" browser signals, as there is no universal standard for how to respond to such signals. However, you can manage your preferences through our cookie consent banner or browser settings.

7.3 Third-Party Analytics

We may use third-party analytics services:

• Google Analytics: To analyze Service usage (opt-out: https://tools.google.com/dlpage/gaoptout)

8. Children's Privacy

The Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@insight-iq.ai, and we will delete such information from our systems.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ.

For EEA/UK Users: We implement appropriate safeguards for international transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions where applicable
• Other legally approved transfer mechanisms

For all Users: When we transfer data internationally, we ensure appropriate security measures are in place.

10. Your Responsibilities as a Data Controller

Important: If you use the Service to process data about your customers (through Shopify or advertising platform integrations), you are the data controller for that information, and we are the data processor.

Your Obligations:

• You must obtain necessary consents from your customers to collect and process their data
• You must provide appropriate privacy notices to your customers
• You must inform customers that their data may be shared with third-party service providers (including Insight IQ)
• You are responsible for complying with GDPR, CCPA, and other applicable privacy laws
• You must respond to data subject requests from your customers (access, deletion, etc.)
• You must maintain your own privacy policy compliant with applicable laws

Our Role as Processor:

• We process customer data only on your instructions and to provide the Service
• We implement appropriate security measures
• We assist with data subject requests where reasonably possible
• We notify you of any data breaches affecting your customer data
• We delete or return customer data upon termination

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

Notification of Changes:

• We will post the updated Privacy Policy on this page
• We will update the "Last Updated" date at the top
• For material changes, we will notify you via email or prominent notice on the Service
• Continued use of the Service after changes constitutes acceptance of the updated Privacy Policy

Review Regularly: We encourage you to review this Privacy Policy periodically.

12. Third-Party Links

The Service may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

Third-Party Platforms We Integrate With:

• Shopify: https://www.shopify.com/legal/privacy
• Google Ads: https://policies.google.com/privacy
• Facebook/Meta: https://www.facebook.com/privacy/policy/
• TikTok: https://www.tiktok.com/legal/privacy-policy

13. California "Shine the Light" Law

California Civil Code Section 1798.83 permits California residents to request certain information about disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

For GDPR-related inquiries: support@insight-iq.ai

For CCPA-related inquiries: support@insight-iq.ai

We will respond to your inquiry within a reasonable timeframe, typically within 30 days for general inquiries and within timeframes specified by applicable law for privacy rights requests.