Product Manager

About the Role

As Product Manager at InsightIQ, you'll define what we build and why. You'll work directly with the founder to set product strategy, prioritize features, and ensure we're solving the most important problems for e-commerce brands trying to optimize their ad spend.

What You'll Do

• Define product roadmap and prioritize features based on user feedback and business goals
• Conduct user research — talk to customers, analyze usage data, identify pain points
• Write clear product specs and user stories for the engineering team
• Own the end-to-end product lifecycle from ideation to launch to iteration
• Monitor key product metrics (activation, retention, engagement)
• Stay on top of competitive landscape and industry trends in e-commerce analytics

What We're Looking For

• 4+ years of product management experience, ideally in B2B SaaS
• Experience with analytics or data products
• Strong analytical skills and data-driven decision making
• Excellent written and verbal communication skills
• Ability to balance user needs, business goals, and technical constraints
• Comfort with ambiguity and moving fast in a startup environment

Nice to Have

• E-commerce or adtech industry experience
• Technical background or ability to read code
• Experience with AI/ML product features
• Familiarity with Shopify ecosystem