Growth Marketing Manager

About the Role

We're looking for a Growth Marketing Manager to help InsightIQ acquire and convert e-commerce brands. You'll own the marketing funnel from awareness to activation, running experiments across channels to find what scales.

What You'll Do

• Develop and execute growth strategies to acquire new users
• Manage paid acquisition campaigns across Google, Meta, and other channels
• Optimize the conversion funnel from landing page to activated user
• Create and test landing pages, ad copy, and email sequences
• Analyze campaign performance and make data-driven optimization decisions
• Collaborate with the founder on positioning, messaging, and go-to-market strategy

What We're Looking For

• 4+ years of growth or performance marketing experience
• Hands-on experience managing paid campaigns on Google Ads and Meta Ads
• Strong analytical skills — comfortable with data, spreadsheets, and attribution
• Experience with conversion rate optimization and A/B testing
• Understanding of B2B SaaS marketing funnels
• Self-starter who can own projects end-to-end

Nice to Have

• Experience marketing to e-commerce brands or Shopify merchants
• Content marketing or SEO experience
• Familiarity with tools like PostHog, Google Analytics, or HubSpot
• Previous startup experience