Content Marketing Specialist

About the Role

InsightIQ needs a Content Marketing Specialist to create compelling content that educates e-commerce brands about ad spend optimization. You'll build our content engine — blog posts, guides, case studies, and social content that drives organic traffic and builds trust.

What You'll Do

• Write and publish 3-4 blog posts per month on e-commerce analytics, ad optimization, and ROAS
• Create long-form content: guides, whitepapers, and comparison pages
• Develop case studies from customer success stories
• Manage the content calendar and SEO strategy
• Write email sequences for nurture campaigns
• Repurpose content for social media channels

What We're Looking For

• 2+ years of content marketing experience, ideally in B2B SaaS or e-commerce
• Excellent writing skills with a clear, engaging style
• Understanding of SEO fundamentals and keyword research
• Experience with content management systems and analytics tools
• Ability to explain technical concepts in plain language
• Strong research skills and attention to detail

Nice to Have

• E-commerce or digital advertising knowledge
• Experience with tools like Ahrefs, Semrush, or similar
• Familiarity with AI-assisted content workflows
• Video or visual content creation skills